Google reported an update to the functionality of the Ads Data Hub analytics platform.

Over the past year, the company has improved the infrastructure on the basis of which ADH operates, in order to expand access to the platform and facilitate its use.

To date, more than 200 brands, agencies and Google measuring partners have already connected to the platform. From 2018 to 2019, the number of requests to the platform increased by 145%.

Major changes
Google said it reduced the delay in receiving statistics from 24-48 hours to 6 hours for data on campaigns on the Display Network and YouTube from Google Ads and data on advertising on YouTube purchased through Display & Video 360.

In the coming weeks, advertisers will also be able to independently link their Google Ads, Campaign Manager and Display & Video 360 accounts with the Ads Data Hub.

Another change is access to the Sandbox test environment for all customers. Sandbox contains a set of data with which you can practice writing queries and understand what you can do with your own data.

In ADH, 20+ templates are now also available for the frequent types of analysis that are conducted on the platform.

Moreover, Google is currently testing the possibility of creating audience lists based on clicks or conversions from Google Ads, Campaign Manager and Display & Video 360. These lists can then be used for display campaigns on Google Ads and Display & Video 360.

It should be recalled that the Ads Data Hub platform was launched in 2017. This solution is designed for cross-device campaigns on the Display Network, YouTube and Display & Video 360.